Moja Interactive · holding company since 2011
Investing in entrepreneurs who change the world.
Moja Interactive, founded in 2011 by Pierre Potron, is today a holding company dedicated to investment. Pierre Potron acts as operating partner to the companies in its portfolio, bringing expertise in executive leadership, artificial intelligence and digital accessibility.
- 21 investments since January 2022
- 7 sectors across French Tech
- 4 unicorns French, in the portfolio
Holding
Spreading the entrepreneurial spirit.
Investing in entrepreneurs is also a way to spread the entrepreneurial spirit. Moja Interactive takes long-term minority stakes in growth-stage start-ups; its founder works alongside their leaders as an operating partner, on strategy, AI and organisation.
Strong, complementary teams, large markets and real impact: technological, social or environmental.
- Investments Minority stakes in growth-stage start-ups
- Operating partner Hands-on, alongside the founders
- Expertise Strategy, AI and accessibility for portfolio companies
Portfolio
21 investments across 7 French Tech sectors.
French unicorns
- BlaBlaCar Carpooling, global leader
- Ledger Digital asset security
- Payfit HR and payroll software
- Swile Employee benefits super-app
Health and biotech
- Robocath Robotics for cardiovascular interventions
- Osivax Universal flu vaccines
- Xenothera Polyclonal antibodies for oncology
- Imageens AI-based cardiovascular risk assessment
AI and training
- Ordalie French legal AI
- Alegria AI and no-code training for companies
Mobility and future of work
- Comin French ride-hailing
- Umanity Career retraining, repaid only once hired
Food, hospitality and lifestyle
- La Vie Premium plant-based meat
- Alpagga Marketplace for hospitality equipment
- Le Guide Ultime Food and lifestyle media
- Nessia Marais Parisian bistronomy restaurant
PropTech
- Flexliving Flexible housing for mobile professionals
- SweepBright CRM for agencies
Business and e-commerce
- BIG B2B sales prospecting
- Pixmania E-commerce
Expertise
What Moja Interactive brings to the companies it backs.
Leadership and strategy
Part-time executive advisory for leaders: roadmap, key decisions, organisation and steering of transformation.
AI and agents, MCP
Generative AI use cases, agents and automation; Model Context Protocol servers that securely connect AI assistants to business data and tools.
Case study: imprimeur.paris, a directory that AI assistants can query.
Digital accessibility
Compliance with the European Accessibility Act, WCAG and RGAA audits, inclusive design.
Visibility in the age of AI
Local presence, business listings, SEO and visibility in the answers of search engines and AI assistants.
Background
From digital agency to holding company.
Moja Interactive started in 2011 as a digital agency specialising in web and mobile strategy. It helped clients define and deliver their digital projects: digital strategy and user experience consulting, management of website and app development, needs analysis and functional specifications, coordination of creative and technical teams.
- 25 digital projects delivered
- 5 sectors retail, services, B2B, banking, pharma
- Today investment holding and operating partner
Key accounts
- BNP Paribas
- DPD Pickup
- Nordic Pharma
- Exelgyn
- Jinko Solar
Contact
Contact: info@moja-interactive.com
Founder looking for an operating partner? Let's talk.
12 rue de la Cour des Noues, 75020 Paris, France